Perion

Tell us about your company

Perion (formerly Hivestack) is the technology partner for brands navigating the complexities of modern advertising. We are helping agencies, brands and media owners get better results by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and audiences out of the home.

What sets your company apart from others in your field? 

Perion stands out for its end-to-end programmatic DOOH capabilities, including advanced audience targeting, real-time bidding, and sustainability-driven curation. Our proprietary technologies — such as the Green Curated DOOH Deal powered by Scope3—empower brands to run high-impact, carbon-conscious campaigns globally. With deep market expertise and a strong partner network, we are trusted by leading advertisers, media owners, and agencies across APAC and beyond.

What do you see as the biggest challenge facing Hong Kong's digital industry today, and how is your company addressing it?

One of the biggest challenges is the fragmentation of digital media channels, making it harder for brands to deliver cohesive, measurable campaigns. Perion addresses this by providing unified programmatic infrastructure and data-driven tools that connect DOOH seamlessly into omnichannel strategies. Our platform supports greater transparency, targeting precision, and media efficiency—all critical in a competitive and complex market like Hong Kong.

How has collaborating with IAB HK specifically benefited your organization's growth or strategy?

IAB HK has helped us stay aligned with local market needs, build key relationships, and adapt our programmatic DOOH strategy through valuable insights, working groups, and industry networking opportunities.

Looking back at your IAB HK involvement, what achievement or moment stands out as most meaningful to you?

Participating in IAB HK allowed us to help shape DOOH best practices while learning from industry leaders, strengthening our role as a voice for innovation and responsible media.